{"id":26353,"date":"2021-11-26T11:26:16","date_gmt":"2021-11-26T10:26:16","guid":{"rendered":"https:\/\/dartera.ch\/blog\/writing-seo-content-for-humans\/"},"modified":"2025-09-24T14:35:29","modified_gmt":"2025-09-24T12:35:29","slug":"writing-seo-content-for-humans","status":"publish","type":"post","link":"https:\/\/dartera.ch\/en\/blog\/writing-seo-content-for-humans\/","title":{"rendered":"Writing SEO content for humans"},"content":{"rendered":"\n

SEO is one of the areas in marketing where we are constantly challenged: We have to please the search engines and follow their rules, but we also want to appeal to our customers. The tasks required to succeed with SEO are many, but the foundation is still content. So how can we write good content that satisfies both search engines and people? Dartera, the SEO agency Bern<\/a> helps you with this.<\/p>\n\n

Here are three guidelines for creating SEO content<\/strong>:<\/p>\n\n

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  1. Find out what your target audience is interested in.<\/li>\n\n\n\n
  2. Be an educator.<\/li>\n\n\n\n
  3. Focus on a relevant keyword.<\/li>\n<\/ol>\n\n

    Find out what your target audience cares about<\/strong><\/h2>\n\n

    Everything should start with your audience, the people you want to reach. After all, your goal is to have the majority of your website visitors be people who actually want to buy your product or service.<\/p>\n\n

    Let’s assume you have a good idea of who your typical customer is and what challenges they face. What are their pain points? What are the burning questions they need answers to?<\/em><\/p>\n\n

    A simple brainstorming session about your customers’ needs will lead to a list of topics that are relevant to your target audience. Create an outline for your content calendar from this list of topics.<\/p>\n\n

    If the blogs or landing pages then focus on this specific list of topics, the website will be relevant to the desired audience.<\/p>\n\n

    A quick tip on the side<\/em>: remember your FAQs. Many of the questions that appear in the content calendar list are perfect for a frequently asked questions page. The FAQ page<\/a> is a great way to add relevant content to the website while providing good answers to visitors. Remember to write a new version of these questions and statements that is not an exact copy of your other content. It is important that each content on the website remains unique.<\/p>\n\n

    Be a trainer<\/strong><\/h2>\n\n

    Everyone who searches online is looking for answers. Warum sollte man also nicht derjenige sein, der den Leuten die Antworten gibt?<\/p>\n\n

    Instead of trying to sell something, focus on informing. This way you can demonstrate your expertise and improve your reputation.<\/p>\n\n

    When a blog someone reads solves an important problem that matters to them, that content feels very personal. This increases the time spent reading and improves user engagement, which in turn has a positive impact on your search engine optimization.<\/p>\n\n

    If you’re already populating your website and blog this way, congratulations – you’re writing content for people!<\/p>\n\n

    Great instructors have compassion for their students. When writing your message, put yourself in the reader’s shoes and understand that they are struggling with a problem. Give them instructions that will help them overcome this problem. Show them that you care.<\/em><\/p>\n\n

    Sometimes the information you need to convey is complicated. Perhaps it seems too technical to explain the answer. Here are some ways to help with that:<\/p>\n\n