{"id":29866,"date":"2025-09-24T14:33:55","date_gmt":"2025-09-24T12:33:55","guid":{"rendered":"https:\/\/dartera.ch\/blog\/defilement-continu-sur-google-quel-sera-son-impact-sur-le-referencement\/"},"modified":"2025-10-14T10:38:27","modified_gmt":"2025-10-14T08:38:27","slug":"defilement-continu-sur-google-quel-sera-son-impact-sur-le-referencement","status":"publish","type":"post","link":"https:\/\/dartera.ch\/fr\/blog\/defilement-continu-sur-google-quel-sera-son-impact-sur-le-referencement\/","title":{"rendered":"D\u00e9filement continu sur Google&nbsp;: quel sera son impact sur le r\u00e9f\u00e9rencement&nbsp;?"},"content":{"rendered":"\r\n<p>Mi-octobre\u00a02021, Google a commenc\u00e9 \u00e0 d\u00e9ployer progressivement le <a href=\"https:\/\/blog.google\/products\/search\/continuous-scrolling-mobile\/\" target=\"_blank\" rel=\"noreferrer noopener\">d\u00e9filement continu<\/a> pour les r\u00e9sultats de recherche mobiles pour les requ\u00eates en anglais aux \u00c9tats-Unis. S\u2019inspirant de l\u2019exp\u00e9rience utilisateur sur des sites web comme Instagram et Pinterest, o\u00f9 les utilisateurs font d\u00e9filer les r\u00e9sultats \u00e0 l\u2019infini, le d\u00e9filement continu chargera automatiquement les r\u00e9sultats apr\u00e8s la premi\u00e8re page (les dix premiers r\u00e9sultats organiques) dans les SERP (pages de r\u00e9sultats des moteurs de recherche) mobiles. Selon Google, un chercheur peut parcourir environ quatre pages de r\u00e9sultats avant de voir un bouton \u00ab\u00a0Afficher plus\u00a0\u00bb.  <\/p>\r\n\r\n<p>Bien que le d\u00e9ploiement n\u2019en soit qu\u2019\u00e0 ses d\u00e9buts, il est \u00e9vident que le d\u00e9filement continu aura un impact sur l\u2019optimisation des moteurs de recherche. Tout d\u2019abord, il brouille les fronti\u00e8res entre les r\u00e9sultats de la premi\u00e8re et de la deuxi\u00e8me page (et au-del\u00e0). Rares sont ceux qui cliquent sur les r\u00e9sultats de la deuxi\u00e8me page, en partie parce qu\u2019ils trouvent peut-\u00eatre ce dont ils ont besoin sur la premi\u00e8re page, mais aussi parce qu\u2019ils ont \u00e9t\u00e9 conditionn\u00e9s \u00e0 consid\u00e9rer les r\u00e9sultats au-del\u00e0 de la premi\u00e8re page comme inf\u00e9rieurs. <a href=\"https:\/\/blog.google\/products\/search\/continuous-scrolling-mobile\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google justifie<\/a> que les chercheurs veulent en effet explorer les r\u00e9sultats au-del\u00e0 de la premi\u00e8re page. Actuellement, le taux de clics (CTR) moyen sur la page\u00a02 est inf\u00e9rieur \u00e0 1\u00a0%. Avec le d\u00e9filement continu, un r\u00e9sultat de recherche qui se trouvait auparavant sur la deuxi\u00e8me ou la troisi\u00e8me page atteindra probablement plus de personnes. Pour mesurer l\u2019impact du d\u00e9filement continu sur votre site web, il est utile de d\u00e9terminer si et comment les CTR et d\u2019autres mesures d\u2019engagement \u00e9voluent pour votre public mobile.     <\/p>\r\n\r\n<p>Ce qui est moins clair pour le moment, c\u2019est l\u2019impact de l\u2019affichage des r\u00e9sultats dans un d\u00e9filement continu sur le classement des r\u00e9sultats. Si Google a raison et que l\u2019engagement d\u00e9passe ce que l\u2019on trouve traditionnellement sur la premi\u00e8re page de r\u00e9sultats, l\u2019augmentation de l\u2019engagement, qui est un facteur de classement, pourrait perturber les classements algorithmiques et faire remonter certains r\u00e9sultats et en faire descendre d\u2019autres. Au minimum, en supprimant le biais inh\u00e9rent \u00e0 l\u2019affichage des r\u00e9sultats dans un format pagin\u00e9, les utilisateurs se concentreront probablement davantage sur la qualit\u00e9 per\u00e7ue du r\u00e9sultat que sur sa position dans la SERP.  <\/p>\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Optimisation pour le d\u00e9filement continu<\/strong><\/h2>\r\n\r\n<p>\u00c9tant donn\u00e9 que le d\u00e9filement continu met davantage l\u2019accent sur la qualit\u00e9 du r\u00e9sultat de recherche, vous devez veiller particuli\u00e8rement, du point de vue de l\u2019utilisateur, \u00e0 ce que votre contenu soit cr\u00e9\u00e9 et optimis\u00e9 de mani\u00e8re \u00e0 r\u00e9pondre \u00e0 un besoin sp\u00e9cifique. En d\u2019autres termes, votre contenu doit \u00eatre adapt\u00e9 \u00e0 une intention de recherche sp\u00e9cifique pour un <a href=\"https:\/\/www.liftigniter.com\/blog\/blog\/is-your-infinite-scrolling-newsfeed-personal-enough\" target=\"_blank\" rel=\"noreferrer noopener\">public cible sp\u00e9cifique<\/a>. De cette fa\u00e7on, vous cr\u00e9ez un contenu personnalis\u00e9 de haute qualit\u00e9 dans le but de toucher le public cible que vous souhaitez toucher (contrairement \u00e0 la cr\u00e9ation de contenu mince pour le plaisir du contenu).  <\/p>\r\n\r\n<p>De plus, votre contenu doit \u00eatre parfaitement optimis\u00e9 (c\u2019est-\u00e0-dire que les m\u00e9ta-titres et les m\u00e9ta-descriptions doivent \u00eatre correctement optimis\u00e9s avec les mots-cl\u00e9s cibles) afin d\u2019attirer l\u2019attention de votre public cible et d\u2019\u00eatre consid\u00e9r\u00e9 comme digne d\u2019un clic, car, encore une fois, les chercheurs ne consid\u00e8rent plus le classement des pages comme le facteur le plus important pour savoir sur quoi ils cliquent, mais plut\u00f4t la pertinence du contenu.<\/p>\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Principaux points \u00e0 retenir<\/strong><\/h2>\r\n\r\n<p>Dans l\u2019ensemble, le d\u00e9filement continu souligne les efforts de Google pour promouvoir la cr\u00e9ation de contenu pertinent, cibl\u00e9 et attrayant, tel qu\u2019il est \u00e9valu\u00e9 par les visiteurs du moteur de recherche. Il faudra un certain temps avant que les effets du d\u00e9filement continu ne se fassent sentir, mais comme toujours, les marques doivent surveiller les changements anormaux dans les r\u00e9sultats de recherche, \u00e0 la hausse ou \u00e0 la baisse, en particulier pour le contenu de haute qualit\u00e9. Si tout fonctionne comme Google l\u2019imagine, nous nous attendons \u00e0 ce que le d\u00e9filement continu ait un impact positif, car les clics seront r\u00e9partis plus uniform\u00e9ment sur les 40\u00a0premiers r\u00e9sultats de la recherche mobile.  <\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Mi-octobre\u00a02021, Google a commenc\u00e9 \u00e0 d\u00e9ployer progressivement le d\u00e9filement continu pour les r\u00e9sultats de recherche mobiles pour les requ\u00eates en anglais aux \u00c9tats-Unis. S\u2019inspirant de l\u2019exp\u00e9rience utilisateur sur des sites web comme Instagram et Pinterest, o\u00f9 les utilisateurs font d\u00e9filer les r\u00e9sultats \u00e0 l\u2019infini, le d\u00e9filement continu chargera automatiquement les r\u00e9sultats apr\u00e8s la premi\u00e8re page [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":29867,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[169],"tags":[],"class_list":["post-29866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9filement continu sur Google&nbsp;: quel sera son impact sur le r\u00e9f\u00e9rencement&nbsp;? | dartera<\/title>\n<meta name=\"description\" content=\"Mi-octobre\u00a02021, Google a commenc\u00e9 \u00e0 d\u00e9ployer progressivement le d\u00e9filement continu des r\u00e9sultats de recherche mobiles pour les requ\u00eates en anglais aux \u00c9tats-Unis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dartera.ch\/fr\/blog\/defilement-continu-sur-google-quel-sera-son-impact-sur-le-referencement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9filement continu sur Google&nbsp;: quel sera son impact sur le r\u00e9f\u00e9rencement&nbsp;? 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