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Modern multilingual website and growth support for smino AG

smino AG is a leading Swiss provider of software solutions for the construction industry, focusing on optimizing collaboration and digital project management. The goal was to transform the company’s online presence into a powerful, international platform that reflects its innovative “next generation” approach.

dartera supported the transition from a traditional “old school” look to a bold, innovative brand experience. The project involved the complete redesign and build of the website, including a complex multilingual configuration for English, German and French speaking audiences across Europe. We continue to support smino AG with ongoing maintenance and growth-oriented marketing activities.

Objective

  1. Modern, high-performance website: ⚡️ A fast and responsive website based on AWS, ensuring maximum speed, security and reliability for the construction industry.
  2. Multilingualism and global reach: 🌍 Full implementation in German, English and French for a versatile user experience and international lead generation.
  3. Simple administration and modular structure: 💪 A user-friendly WordPress CMS that allows the team to manage content, blog posts and resources independently.
  4. Optimized user guidance and conversions: 🎯 Clear navigation and strategically placed CTAs that lead visitors to offers and sustainably increase lead rates.
Process 01

Analysis & strategy 🧭

We took a close look at the construction market and the competitive landscape to define a clear sitemap and navigation logic. During this phase, the focus was on creating a user-friendly experience that divides smino's complex product offering into clear, benefit-oriented sections.
Process 02

Design & prototype development 🎨

Based on smino's updated corporate identity, we developed a clear and modern user interface that emphasizes the company's values of expertise and precision. We used wireframes and interactive prototypes to ensure intuitive user flows and eye-catching call-to-action elements for maximum conversion.
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Process 03

Development and implementation 💻

The website was implemented in WordPress using lightweight, bespoke components hosted on AWS Frankfurt. We integrated advanced features such as filterable resources, protected content for lead generation and a centralized news/blog system.
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Process 04

Quality & market launch 💻

A rigorous quality assurance and testing phase ensured that the website worked flawlessly on all devices and browsers. After the successful launch, we provided the smino team with documentation and training to help them manage their content securely.
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Process 05

dartera care plan & continuous growth 🚀

The partnership evolved into ongoing support through the dartera Care Plan. This includes automated testing, uptime monitoring, monthly security scans and quarterly SEO/SEA optimizations to keep smino one step ahead of the competition.
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The result

The new smino website positions the brand as a bold and innovative pioneer in the digital construction sector. The website is faster, better structured and fully optimized for lead generation in three languages.

By integrating automated workflows and a stable AWS infrastructure, smino AG has been able to significantly reduce its technical workload while maintaining an effective digital presence. The ongoing partnership ensures that the platform remains future-proof and secure and is continuously optimized for global growth.

👉 www.smino.com

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