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How-To

Create your own website: The most important tips and tricks

Introduction A successful Internet presence is nowadays the first choice for companies, self-employed as well as associations and organizations to be present online and to reach potential customers or members. But how can you create a professional homepage without having programming skills and a lot of effort? In this blog post, we would like to […]
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SEO

SEO Audits: Checklist, tips and free review from Dartera

A well-executed SEO strategy is essential for any website to survive in the digital competition. An SEO audit plays a crucial role here, because it provides information about how well your website is optimized for search engines and where there is potential for improvement. But what exactly is an SEO audit and why is it […]
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Checklist

What is technical SEO – tips and best practices

To make your SEO strategy as successful as possible, you need to take a multi-faceted approach. In addition to securing backlinks and creating quality content, you also need to work on refining your website’s technical SEO to ensure your efforts are having the desired effect. Even the strongest backlinks and best content on the web […]
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SEO

An introduction to SEO optimization for Google News

News is offered through a variety of Google products, most notably Google Search, YouTube, Google Assistant and Google Discovery. The best known is probably Google News – Google’s news gathering service launched in 2006. While the standards and procedures Google uses to maintain regular Google search results largely apply to Google News as well, there […]
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Link Building

Identify linkable assets: Building a Strategy for Success

Your company has invested countless hours into building a blog that represents your views, showcases your talent, and provides value to your readers. It’s likely a mix of keyword-focused and linkable content that is highly relevant to your readers’ lives and needs. But is that enough to stand on its own? When searching for high-quality, […]
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SEO

Black Hat SEO vs. White Hat SEO: What they are and how they work

White-hat and black-hat search engine optimization (SEO) techniques aim at the same thing at their core: good results for a website in the search engines. Both techniques aim to make a website rank higher when one or more search queries are entered. If a website then has greater visibility – i.e., ranks on or near […]
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