What is included?

  • Robots.txt optimization
  • XML Sitemap Optimization
  • Internal link optimizations
  • General SEO optimizations for all pages
  • Title tags and meta descriptions
  • Scheme optimization
  • Improving the user experience
  • Optimize website architecture
  • Optimization of the Google company profile

What is the result?

  • On-page improvements
  • Technical SEO optimization
  • Quick wins with little effort: Quick wins from "Hanging Fruit" pages
  • Prioritization of the SEO services
  • Improved page performance
  • Optimized Google Company Profile
  • Optimized Google Search Console
  • Concrete, further procedure

 Amazon found that every 100 ms of latency equals 1% lost revenue.

Dartera helps you to optimize your website.

01

Robots.txt optimization

The robots.txt file may seem like an insignificant, technical SEO element, but it can significantly impact your site’s visibility and rankings.

Search engine bot crawling is valuable, but it can overwhelm websites that are unable to handle visits from bots and users. Since you don't have unlimited access to crawlers, you can install robots.txt to keep the Googlebot from additional pages and direct it to the important ones.
You don't need bots to crawl pages with duplicate content and display them in SERPs. Robots.txt is an option to minimize the availability of duplicate content for crawling.
The best performing pages can increase the credibility of your poor and average pages in the eyes of Google. Your "link juice" is powerful, and if you use robots.txt correctly, link value will flow to the pages you actually want to boost, not the ones that should stay in the background.
Even within the same search engine, there are a variety of bots. Google has other crawlers besides the main "Googlebot", including Googlebot Images, Googlebot Videos, AdsBot and others. You can use robots.txt to keep the crawlers away from files that you don't want to appear in the search.
02

XML Sitemap Optimization

What is an XML sitemap?

A sitemap is a sketch of your website. It is a file containing information about the pages, videos and other files on your website and the relationships between them. Search engines rely on bots, called crawlers, to crawl the Internet to find pages.

Even if they’re pretty fast at it, the sheer volume of content available online means it can take them quite a while to find a particular page on your site. This is where an XML sitemap comes into play! An XML sitemap is a file on your website that tells search engine crawlers what to look at on your website.

03

Internal link optimizations

Internal links are hyperlinks that go from one page on a domain to another page on the same domain. In other words: Internal links connect pages on the same website which means that the source and target domains are the same.
Your website's navigation can have a significant impact on the overall success of your website, affecting usability, search engine rankings, and conversions.
Internal linking can also transfer ranking power from established pages to new content and help it appear higher in organic search results.
By linking pages on your website, you can get visitors to spend more time on your website and ultimately reduce the bounce rate. This sends positive signals to search engines and can help you improve your ranking in search engine results.
04

General SEO optimizations for all pages

We provide you with general SEO optimizations for all pages. So we make sure that the whole website meets the SEO requirements

05

Scheme optimization

Schema markup is code that you place on your website to help search engines provide more informative results for users. The content of your website will be indexed and displayed in the search results. Obviously. But with schema markup, some of that content is indexed and displayed in a different way.

The advantages of schema markup

In summary, there are 14 benefits of implementing schema markup on your website:

  1. Help search engines better understand the content of your website
  2. Improve your brand's presence with a complete Knowledge Graph
  3. Get attention-grabbing rich results to increase CTR
  4. Become qualified for so-called Featured Snippets at the top of the search results to get a prominent place in the SERPs
  5. Improve your ranking position
  6. Get a CTA directly in Google search results
  7. Position your website for voice search, Alexa and Google Assistant
  8. Non-search engines (e.g. social media) can index them in certain ways
  9. Provide a preview of your content or website layout in search
  10. Get more applicants
  11. Get more plays for your movie or song
  12. Get more video views
  13. Display social proof in Google
  14. Increase social media following
06

Optimization of your Google company profile

Use posts, videos, and questions to drive traffic and sales. Google Business Profile offers a number of features that can help you reach more potential customers and increase the effectiveness of your profile.
Get new Google reviews easily. Because reviews are one thing that all customers want to read before they make a buying decision. Google agrees. Industry studies show that Google reviews are an important factor in ranking your listing on Google Maps and in the Local Pack.

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