Create a website for your company in Switzerland
In today's digital world, it is mandatory for every company to have an online presence. Only those who can be found online have a chance of attracting potential new customers. Whether you are a small company or a large corporation - you can inspire customers with your own website.
But where do you start building your own website? In this article, you will find valuable tips and tricks on the topic of creating a website in Switzerland. Whether you are a business owner or a marketing manager - here you will find all the information you need to successfully position your company online. Let's get started! 📈
Why a website is important for your business
In this section, we would like to look at why you should definitely create your own website. Today, a modern website with an appealing homepage is the digital flagship of every company. As a rule, potential customers first look for information online before making personal contact. With a professionally designed website, you can convince prospective customers of your company and your offer and thus win new customers.
Structure and accessibility ☎️
A website enables you to be available at all times - around the clock, 365 days a year. This is particularly advantageous for SMEs in Switzerland. It also makes it easier to maintain existing contacts and present your own products and services. Last but not least, a website also helps with online marketing, for example through search engine optimization or Google Ads campaigns.
How you can successfully build your web presence
When it comes to creating your own domain and setting up the site, there are generally various options to choose from.
Regardless of whether you create your own website from scratch, use templates or have it professionally designed - the decisive factor is always the same goal: you want to convince potential customers and speak to your own target group.
User-friendliness is the be-all and end-all
This can only be achieved with a website that meets the highest professional standards. Your website should always be clearly structured, visually appealing and user-friendly. Only then will visitors feel comfortable and enjoy spending time on your digital business card. A suitable and impressive domain name is therefore also important for an online store with products or a service.
Interesting facts & benefits for customers
It is also important to place relevant and valuable content that brings real benefits for users. Always keep the perspective of your target group in mind. In short: attach great importance to high-quality implementation so that new customers can easily discover and evaluate you and your offer online.
What is important when implementing a website?
There are a few crucial points to consider when implementing your website (e.g. your online store) correctly.
- Clear and appealing design (both on the homepage and all subpages)
- Mobile-responsive 📲
- High-quality, customer-oriented content
- Technical accuracy and safety
- High loading speed
- Intuitive user guidance & possibility to contact us (e.g. via contact form)
- Focus on user experience
- Compliance with legal requirements
Appearance of the homepage
The visual design of your website should be clear and appealing. Use a modern design language and bright, friendly colors. It is also important that your website can be used equally well on all end devices, i.e. desktop, tablet and smartphone. Therefore, choose a responsive design that adapts the presentation to the respective display size.
Responsive design
Technical aspects and loading speed
One of the most important technical factors for an appealing website is the loading speed. After all, if the user surfs a slow website, there is a risk that they will soon leave again. According to Google, the time-to-first-byte, i.e. the first loading time of a website, should therefore not exceed two seconds. Less than three seconds is even better.
Compress content such as images and videos
There are various ways to achieve this goal. For example, make sure that HTML, CSS and JavaScript files are kept as small as possible. To do this, use bundling, minification or compression. The server should also be chosen close to the site and optimally configured.
Experience has shown that large images have a considerable impact on the loading time. Therefore, use smaller image files and employ techniques such as image compression, adaptive image encoding or image merging. In addition, external libraries and CDN services speed up the website experience enormously.
Caching
It is also advisable to store frequently used content temporarily (caching). This means that content is only retrieved once and then made available by the cache. This reduces the load on the server enormously. If these recommendations are followed, websites can be loaded in under 3 seconds, even with complex content, and users can be offered the best possible experience.
Appropriate SEO content with useful information
In order for your website to actually be found, it is important to optimize it for search engines such as Google. Your content should also be attractive to readers. Does your article offer added value for potential customers? Do you answer relevant questions; do you provide interesting facts and data?
The content should therefore always answer relevant questions from your target group and provide interesting information worth knowing. This is the only way to attract the attention of users and retain it over a longer period of time. At the same time, modern search engines can better understand high-quality, customer-oriented content and position it accordingly.
This is where a professional agency can support your business and your web presence. Technical optimizations and content adjustments improve your Google rankings. It is therefore important to update content regularly and always align it with the target group.
Filter keywords
The selected keywords should be placed sensibly in the text, headings and image descriptions . You should also formulate meta descriptions and title tags in such a way that they appeal to your visitors and encourage them to click further. Only if search engines and users are equally addressed will the website rise in the search results.
It is also advisable to include links to social media accounts. This way, your customers can find you on all channels.
The legal requirements
In addition to design aspects, there are certain minimum legal requirements for a website in Switzerland.
Is an imprint mandatory in Switzerland? Yes, in addition to the mandatory information such as name, address and contact details, the legal notice must also include details of the person responsible for the website. For companies, the legal form, the registration court and, if applicable, the VAT number must also be stated.
Data protection is regulated in the GDPR. Consent is required when storing personal data. It does not matter whether you offer a product store, compare offers on your website or provide a service in a specific industry. Users must be informed about the purpose, type and recipient of their data. They have the right to information, deletion, objection and data exit at any time. General terms and conditions are mandatory in many cases. They regulate important aspects such as liability, delivery and payment methods.
The legal notice and privacy policy must be easily accessible to users, usually at the bottom of every page and especially on the homepage. Violations can result in warnings and fines.
Simple ways to create your own web presence with the help of tools
Fortunately, there are various simple options when it comes to setting up your website and Swiss homepage without external help. There are various approaches to setting up a Swiss website yourself. Which method is the best always depends on your individual needs and your technical know-how.
Create your own website with construction kits 💻
Would you like to set up your own website in Switzerland, but don't really know where to start? No problem, below you will find some options that are particularly suitable for newcomers in this area.
It's particularly easy with website builders, for example. Tools such as Wix or Jimdo provide a variety of preconfigured templates that are very easy to customize. Drag-and-drop functions can be used to place page elements, add text and add galleries or forms. The user interface is self-explanatory and intuitive. Perfect for beginners without programming knowledge.
Website construction kits in the subscription model
In addition to the one-off license costs, some providers such as Jimdo or Weebly also offer their modular solutions on a subscription basis. This means that preconfigured templates, functions and support are available for a small monthly fee.
This option is particularly attractive for smaller companies that do not want to invest in large initial costs. The advantage is that the website can be adapted at any time and the functions can be expanded as the company grows or requirements change.
Subscription models are also an easy way for less tech-savvy users to get started online quickly and easily. You can achieve your goal without spending a lot of time and have the provider's support behind you.
Creating websites with generator systems
Website generator systems such as WordPress are somewhat more complex, but more flexible. With the help of ready-made theme templates and plug-ins, the range of functions can be expanded as required.
This means that even non-experts have the option of integrating dynamic content, customizable layouts and integrated stores. Content management systems such as Joomla or Typo3 offer similar advantages. They also enable subsequent adjustments, which simplifies updates and maintenance.
Generator systems and CMS explained in more detail
Generator systems are ultimately software solutions that allow you to create your own website with little effort. Using drag & drop, ready-made templates and minimal programming effort , users can create a professional website without any web knowledge. The advantages are the quick start-up and simplicity of the design. Changes can be made at any time.
Content management systems (CMS) are primarily used for the flexible management of content and files on a website. More complex programming interfaces, themes and plug-ins allow websites to be adapted in detail to their purposes.
CMS are generally more powerful than generator systems, but more complex to use.
While generator systems are characterized by their ease of use, CMS enable more professional websites with more sophisticated functions. Generator systems are well suited for smaller homepages, stores or blogs. CMS are the better choice for larger portals, digital products or collaborative creation processes. Both approaches are used to create attractive websites quickly and easily - users prefer one or the other depending on their requirements.
The currently most popular generator systems and CMS:
- WordPress - Currently the most widely used CMS in the world, offers extensive features and expansion options
- Joomla - Another very popular system, especially for large web projects
- Typo3 - More complex CMS, particularly suitable for agencies and large websites
- Drupal - Flexible system for complex sites, somewhat more difficult to use
- Magento - Specialized in the development of online stores
- Shopify - Simple store system especially for smaller retailers
- WooCommerce - WordPress plugin for building WordPress stores
- Prestashop - store solution for easy e-commerce entry
- DOTCMS - Flexible and scalable CMS with a focus on administration
- MODX - Simple and flexible CMS based on PHP
- Kirby CMS - Straightforward CMS for designers and developers
- ProcessWire - Simple structure for flexible and complex sites
- Jekyll - Static CMS based on Markdown for blog websites with a simple homepage
Professional website from a web design and SEO agency
With the help of the tools and software mentioned above, it is also possible for non-experts without extensive technical knowledge to create their own website. However, there are of course increased sources of error, technical deficiencies, a lack of legal certainty and a sometimes rather mediocre quality and appearance of the website.
If you want a website that is perfectly tailored to your business and meets all technical and visual requirements, you should contact a renowned Agency for web design in Bern contact. Professional web designers and SEO experts take care of the design and technical implementation. In addition, the SEO agency ensures the optimization and visibility of the website in Google and other search engines.
The professional web designers take care of an individual and user-oriented website design. They take visual aspects, usability and A/B tests into account in order to optimally address visitors. They develop the layout, select fonts and colors and pay attention to accessibility and responsive design. Their tasks also include the creation of
The SEO experts, on the other hand, analyse the technical conditions and optimize the website for search engines on a selective basis. This includes the revision of titles, meta information and the integration of relevant keyword phrases. In addition, SEO experts create innovative link strategies and appealing, optimized content to continuously improve the visibility and rankings of the website. Thanks to years of experience, the experts at an SEO agency in Bern know how to improve website processes such as conversion or customer loyalty.
This means that a suitable SEO and web design agency will give you a faster, more appealing and perfectly optimized website as a result. This in turn ensures more success for your business!
Conclusion: Long-term online success through advice and support from an SEO agency
Having your own website is essential for every company today. But to achieve sustainable success, professional implementation and continuous development are essential. This is where an SEO agency offers comprehensive advice and support. Thanks to years of experience, the experts know what is needed in terms of technology and content for optimum visibility and more conversions. Have your website created and continuously optimized by a renowned agency - for measurable success in your online presence!
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